How To Attract New Customers With Facebook
Are you a business owner with a small growing business? want to know how to attract new customers with Facebook?
I’m sure you wear many hats and don’t have a lot of time to spend learning new Social Media strategies.
Like many business owners, you need to grow your customer base and you’ve heard that Facebook is a great place to start.
You don’t want to waste your time “testing the waters” on a strategy that may or may not work for you.
Perhaps you’re not quite sure where to start or what steps to take to make Facebook work for you and your business.
The good news is I’m going to show you exactly how to attract new customers with Facebook with easy to follow steps.
Are you ready to get started?
The Steps to use Facebook for customer Acquisition.
Don’t worry I have you covered!
I want to share with you the proven step-by-step formula for attracting new customers with Facebook.
It can be as easy as “opening a peanut butter jar.”
Before I get started I want you to know that it’ll require more than just uploading some images or creating several new Facebook status updates per day.
It takes a bit more than just copy and paste.
The good news is if you follow the steps below and allow yourself a little time to get the hang of it.
You will be on your way to successfully build your business using Facebook.
Let’s get started!
1. START CREATING A SOLID FOUNDATION FOR YOUR BUSINESS.
In order to attract new customers with Facebook, the first step is to set up a solid foundation for your business.
This means starting with mapping out a plan for the type of customers you want to attract. We call this customer avatar.
Start by identifying your “Customer Avatar.”
If you haven’t created your Customer Avatar yet or you don’t even know what a Customer Avatar is then…
Start by asking yourself these questions:
- What is your product?
- Who will be more likely to buy your product?
- Are they male or female?
- What is their age range?
- Do they work?
- What are some of the magazines, blogs, books do they read?
- What kind of TV shows do they watch?
- Who do they follow to get advice, inspiration, or motivation from?
After you’ve determined who your customer avatar is. You’ll know who you should attract on Facebook.
2. CREATING A FACEBOOK FAN PAGE
The next step to attract new customers with Facebook is to create a Facebook Fan page.
Start using your new Facebook Fan Page to build your audience and spread your message.
Your Facebook Fan page will be your “platform” on Facebook.
This is the perfect place where you’ll connect with your audience so you can…
- Provide inspiration or motivation
- Answer their questions
- Share your knowledge and expertise on your product or niche
- Help to solve their problems through the use of your product or service
You want your main focus to be the “go-to” person within your marketing niche.
Whenever you establish yourself as the “go-to” person you’re establishing yourself as an authority on that particular topic.
As the authority, you’ll be able to provide value and help your audience with their pains or struggles.
3. LET’S GET FACEBOOK FANS
Now that your Facebook Fan Page is up and running, It’s time to get some Fans!
There are several different ways to get fans, one of the fastest ways is to create a Facebook Likes campaign by using your Facebook Ads account.
This will be depending on your niche, you can get a targeted Facebook like for $.03 – $.75 a fan.
The result will be based on if you’re targeting the right audience. Let’s say you want to get 10 fans a day to your page.
If it costs you $.50 a fan then you will need to spend $5.00 a day on your Facebook Likes campaign to get 10 fans a day.
The more targeted you are with your ad campaign and the higher the click rate of your ad the lower the cost you will pay per like.
4. START ENGAGING YOUR FANS
With your new fans, it’s time to start engaging with those new fans.
The more engagements you have on your page, the more likely Facebook will show your posts organically in your audience’s News Feed.
Now the less engaged you are on your page the less likely Facebook will show your posts organically in the News Feed.
Let’s think of it this way… the news feed on Facebook is very competitive.
Now instead of relying on Facebook to show your posts organically, you should consider boosting your posts that are receiving a lot of engagement.
This will get your post in front of your target audiences way faster.
I want you to understand that your Fan Page is your community and it’s up to you to keep them informed and engaged.
You want to draw them into the conversation that is taking place on your Fan page. There are several ways to do this. You could…
- Post articles within your niche that will help your audience
- Provide inspiration to your audience
- Motivate your audience to take action
- Ask thought
- Don’t do the post and run strategy
- Post contests for free give away
You want to make sure to take the time each day to respond to your audience’s comments and messages on your Fan Page.
Show them love and they’ll give you love.
5. USE ADVERTISE TO EXPAND YOUR REACH
Most business owners like to rely upon organic reach too much.
This is where they wonder why they’re not getting as many new customers as they would like.
If you’re going to create an offer awareness and attract new customers with Facebook.
you will need to incorporate paid advertising into your strategy.
You can start getting your business moving towards profitability by setting a realistic advertising budget.
There are three types of ads that we run continually in our business:
- Likes Campaign – to get more likes (fans) to our Fan page
- Engagement Ad – to increase the engagement on certain posts
- Clicks to Website Ad – used for lead generation
It’s best to spread your budget evenly across all three campaigns.
Let say, you have a $60/day ad budget, try running each campaign with $20/day.
These three types of ad campaigns are equally important for the growth of your business.
Please don’t make the mistake of assigning your entire budget to one type of ad campaign and neglect the others.
Try to balance the budget out over the 3 different types of campaigns. It will help you leverage Facebook effectively from here on.
6. OPTIMIZE YOUR ADS
With your ad campaigns up and running for a few days. You will want to analyze your ads and optimize them accordingly.
Take your time to analyze what’s working and what’s not working with your audience and your Facebook ads.
It would be very silly to continuously spend your ad budget on an audience that isn’t engaging, clicking, or buying.
After you analyze your ads to determine who is engaging, clicking, or buying you’ll not only maximize your results.
You’ve just prevented wasting your ad budget on ineffective advertising.
When you’re optimizing your ads the following demographics should be considered:
- Are they male or female?
- What is their age range?
- What country do they live in?
- What are their interests?
These are just a few of the demographics or interests you should optimize your ads.
Your best strategy is to analyze what’s working with your ads on a regular basis and tweak accordingly.
7. USE RETARGETING YOUR AUDIENCE TO INCREASE CONVERSIONS
Start retargeting your audience because it’s an opportunity to put paid offers in front of people who’ve visited your site.
You can place a “pixel” on every website you have and you’re now able to retarget your visitors and/or buyers with appropriate offers.
Keep in mind you won’t make a sale from a person who’s seeing you for the first time on Facebook.
When you place a “pixel” on a blog post and retargeting the visitors who read your post with Facebook ads you’ll increase your chance of a sale.
I want you to ask yourself this….
Would you prefer to buy from someone you’re familiar with or from someone you don’t know?
Most people feel more comfortable buying from someone they’re already familiar with.
In the world of marketing, this is what we call the “Know, Like, & Trust factor.” The same rule applies here.
When retargeting people who are already familiar with you.
You’ll increase your ability to attract new customers with Facebook.
YOUR NEXT STEPS TO ATTRACT NEW CUSTOMERS WITH FACEBOOK
Now that you know the proven steps to attract new customers with Facebook you’re able to…
- Increase the “Know, Like, Trust Factor” with your
- Use Facebook advertising to expand your reach
- Target your “Customer Avatar” to attract the right audience
- Provide more value to your audience
- Increasing conversion
After following these proven steps your chances of selling your product or services on Facebook will increase greatly.
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